The GEO Blog

Practical guides, analyses and strategies to maximize your visibility in AI engines.

📝 Articles currently available in French — English translations coming soon

GEO
28 Jan 2025 12 min read

GEO vs SEO: Understanding the differences and why GEO is the future

SEO has dominated digital marketing for 20 years. But with the rise of ChatGPT and AI Overviews, a new paradigm is emerging: GEO. Discover what sets them apart and how to adapt.

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💬 Strategy
22 Jan 2025 14 min read

How to appear in ChatGPT responses: The complete guide

ChatGPT has over 200 million users. Discover concrete strategies to get your brand cited in its responses and generate qualified traffic.

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{} Technical
15 Jan 2025 15 min read

Schema.org: The complete guide to optimize your AI visibility

Schema.org structured data is the language AI understands best. Learn how to implement them correctly to maximize your chances of being cited.

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SEO
8 Jan 2025 13 min read

E-E-A-T & AI: How to strengthen your authority to get cited

Experience, Expertise, Authority and Trust are more critical than ever. Discover how AI evaluates these signals and how to strengthen them.

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📊 GEO
2 Jan 2025 11 min read

GEO Audit: How to measure and improve your AI visibility

Before optimizing, you need to measure. Discover our complete GEO audit methodology to assess your presence in AI responses and identify opportunities.

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